Vets Week · Nov 5 to 11
Operation Debt of Gratitude
Every purchase helps eliminate Veteran and First Responder medical debt.
Black Rifle Coffee Company and Born Primitive pledge 100% of profits from Nov 5 to 11 toward up to $35 million.
Vets Week ends in
The Flannel Issue Bundle
The uniform changes. What you stand for doesn’t.
The Flannel Issue brings together gear from names you stand behind. BRCC and Born Primitive share a respect for service that goes deeper than the logos. This flannel collaboration puts both names on a shirt with some backbone: bold black-and-grey plaid, an embroidered reticle, and a look that earns its place in your regular rotation. The BRCC x YETI Rambler puts the same standard on your daily pour. You’re particular about your coffee. You should be just as particular about what you drink it from. The M67 Reticle Grenade Ornament puts America’s Coffee® on the tree—because the things you stand behind deserve a place in the traditions you keep.
You know the names. You know what they stand for. This is gear you can feel good about putting your money behind.
What’s Included
- BRCC x Born Primitive Flannel Shirt
- BRCC x YETI Reticle Rambler — Olive, 20 oz
- M67 Reticle Grenade Ornament
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