Vets Week · Nov 5 to 11
Operation Debt of Gratitude
Every purchase helps eliminate Veteran and First Responder medical debt.
Black Rifle Coffee Company and Born Primitive pledge 100% of profits from Nov 5 to 11 toward up to $35 million.
Vets Week ends in
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Coffee or Die Lighter
$44.99
Coffee or Die. We’ve been pretty clear about where we stand.
The Coffee or Die Lighter takes that attitude beyond the mug and puts it into something worth carrying. The snake design gives the black finish a tattoo-inspired edge, with Black Rifle branding on the reverse. It’s compact enough to keep close and distinctive enough that you’ll notice when somebody walks off with it.
You put thought into your knife, your wallet, and your coffee. Give the rest of your pocket the same consideration.
Gear that stands for the flag and the folks who fly it. Made for the ones who show up, every single time.
Trail ready gear for the summit, the sunrise, and every mile it took to get there. Pack it up and pour it hot.
Gear and coffee for the ones who never tap the brakes, never ask permission, and always go bigger.
Built for the long haul, the early glass, and the heavy haul home. Gear that earns its spot in the pack.
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