Vets Week · Nov 5 to 11
Operation Debt of Gratitude
Every purchase helps eliminate Veteran and First Responder medical debt.
Black Rifle Coffee Company and Born Primitive pledge 100% of profits from Nov 5 to 11 toward up to $35 million.
Vets Week ends in
Black Rifle Embroidered FlexFit Pro-Performance Hat
Some hats try too hard. This one just shows up and gets the job done. The Black Rifle Embroidered FlexFit Pro-Performance Hat puts our raised Old English BR monogram front and center in bold white 3D embroidery, set against a clean, structured crown that holds its shape from first coffee to last call.
The FlexFit fitted hat build in size L/XL gives you that snug, stretch fit comfort with no snaps, no straps, and no fiddling, so it stays put whether you’re on the range, on the job, or on the couch.
Available in Black and Navy, it’s the kind of everyday lid that pairs with everything and apologizes for nothing. Grab yours and wear the brand that never backs down.
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