Vets Week · Nov 5 to 11
Operation Debt of Gratitude
Every purchase helps eliminate Veteran and First Responder medical debt.
Black Rifle Coffee Company and Born Primitive pledge 100% of profits from Nov 5 to 11 toward up to $35 million.
Vets Week ends in
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Medusa's Wrath T-Shirt
$34.99
Giving Medusa night vision was probably a bad idea. We put her on a shirt anyway.
The Medusa’s Wrath T-Shirt takes a legend with a serious attitude problem and gives her the Black Rifle treatment. Sharp white artwork on black brings some bite to your usual jeans-and-tee setup, with a design worth giving a second look. That’s generally poor advice around Medusa, but we’ll take our chances. Grab yours or suffer Medusa's wrath — and trust us, she’s worse at making friends than we are before coffee.
Gear that stands for the flag and the folks who fly it. Made for the ones who show up, every single time.
Trail ready gear for the summit, the sunrise, and every mile it took to get there. Pack it up and pour it hot.
Gear and coffee for the ones who never tap the brakes, never ask permission, and always go bigger.
Built for the long haul, the early glass, and the heavy haul home. Gear that earns its spot in the pack.
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