Vets Week · Nov 5 to 11
Operation Debt of Gratitude
Every purchase helps eliminate Veteran and First Responder medical debt.
Black Rifle Coffee Company and Born Primitive pledge 100% of profits from Nov 5 to 11 toward up to $35 million.
Vets Week ends in
Born Primitive Flannel Shirt
Born Primitive brings the apparel. Black Rifle brings the coffee. Neither does half measures.
The BRCC x Born Primitive Flannel Shirt puts that shared mindset into a classic worth making room for. Black and grey plaid gives it a bold, understated look, finished with an embroidered BRCC reticle that lets the collaboration speak without taking over the shirt. It’s a flannel with some backbone—and enough presence to make your usual button-down look like an afterthought. Two brands you stand behind. One shirt you’ll want on your back.
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