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The mission

Mission Brief

Why it matters

Medical debt is a hidden burden for far too many people who have served our country. Nobody signs up to come home to a collections notice.

Together, we're working over time to lift that weight and give back to the men and women who have given so much.

VeteransMedical debt relief
First respondersFinancial freedom
Real livesChanged

Rally Point

Gear that stands for the flag and the folks who fly it. Made for the ones who show up, every single time.

Shop Patriot

Brew With a View

Trail ready gear for the summit, the sunrise, and every mile it took to get there. Pack it up and pour it hot.

Shop Chaos Coordinator

Send It

Gear and coffee for the ones who never tap the brakes, never ask permission, and always go bigger.

Shop Coffeehead

Pack It Out

Built for the long haul, the early glass, and the heavy haul home. Gear that earns its spot in the pack.

Shop Early Risers

Join The Op

Ways to support

Reshare

Share our campaign posts on your social channels. Every repost puts the mission in front of someone new.

Create

Make your own content about what this cause means to you. Your story hits harder than any ad we could run.

Shop

Shop during the campaign window to help us reach our goal.

Tag us

Tag @blackriflecoffee and @bornprimitive so we can see and share your posts.

Optional. Your donation is added to your order as its own line item.

FREE PATCH!

First Responder Bundle

Medium Roast | Free Patch!

$90.96 $80.96

Built for the ones who run toward it.

Firefighters, cops, medics. Long shifts, short nights, and zero room for weak coffee. The First Responder Bundle packs three roasts that honor the people who answer the call, plus gear that’s earned its spot on the dash.

What’s inside: 3 Coffees, Hat & Free Patch
Five Alarm Roast (12 oz): Fuel for the crews who hit the hose line at 3 a.m.
Thin Blue Line Roast (12 oz): A salute to the men and women who hold the line.
Coffee Saves Roast (12 oz): Because sometimes the first aid is a full mug.
Black Multicam AR Flag Trucker Hat: Structured, rugged, and ready for off duty.
Pew Professional Patch: On us. Slap it on your pack, hat, or plate carrier.

Veteran founded. Roasted for those who serve. Get the bundle and save $10.

Format:

Ground

Whole Bean