Red, White and Brew Giveaway Official Rules

OFFICIAL RULES FOR

“RED, WHITE & BREW GIVEAWAY”

NO PURCHASE OR
PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL
NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO residentS of the 50 U. S. STATES plus THE DISTRICT OF COLUMBIA
(“d.c.”) (EXCEPT RHODE ISLAND) WHO
ARE 21 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY. VOID WHERE PROHIBITED.

The following promotion shall be construed and evaluated
according to the laws of the United States. Do not proceed in this promotion if
you are not a legal resident of one of the 50 U.S. States or D.C. (excluding
Rhode Island). Further eligibility restrictions are contained in these official
rules (“Official Rules”). These Official Rules are a binding
contract, so read them carefully before participating. By participating, each entrant agrees to be bound by these
Official Rules and the decisions
of Sponsor, which shall be
final in all respects.

1. DESCRIPTION:
The “Red, White & Brew Giveaway"
("Promotion") begins on or
about June 13, 2026 at 9:00 AM MDT and ends on July 4, 2026 at 11:59 PM MDT
("Promotional Period"). The
Promotion is sponsored, administered, and fulfilled by Black
Rifle Coffee Company LLC, 3131 W, 2210 S, Suite C, West Valley, UT 84119 (“Sponsor” or “BRCC”).

2.
ELIGIBILITY: The Promotion is open to (i) legal
residents of the United States and D.C., excluding Rhode Island; (ii) who are at
least twenty-one (21) years of age at time of entry; and (iii) who have opted
in to entering into the Promotion. Employees, directors, and officers of
Sponsor and Sponsor’s parents, affiliates, subsidiaries, advertising and
promotional agencies, and any other individuals engaged in any way in the
development, production, printing, distribution or execution of this Promotion,
and their immediate family and/or household members are not eligible to enter
or win. For purposes of the Promotion
immediate family and/or household members shall mean those people who share the
same residence at least three months a year, whether or not related, and
parents, step-parents, legal guardians, children, step-children, siblings,
step-siblings, or spouses. Void where prohibited or restricted by law.

3. HOW
TO ENTER:

Opt-in to Enter.
During the Promotion Period, an eligible
individual may enter one (1) time by going to https://blackriflecoffee.com/pages/red-white-and-brew-giveaway
and filling out the form to
opt-in to the Promotion. To complete the opt-in form, entrants
must enter their full name, valid email address, telephone number, and click to
agree to the terms of these Official Rules. No robotic, programmed, script, macro, or
other automated entries (collectively, “Automated Entries”). Automated entries, or multiple entries per
day by the same person, or entries that have been tampered with will result in
disqualification of all such entries.

4. PRIZE:

One
winner (the “Winner”) will receive:

A collection of BRCC
branded coffee and coffee-making equipment:

Fellow Aiden Precision
Coffee Maker;

VSSL Java Coffee Mountain
Grinder;

Airscape Coffee Canister;

BRCC limited edition
“America’s 250th” coffee, mug, and water bottle.

Approximate Retail Value of
Prize (“ARV”) $720.

All Prize details are at the sole discretion of Sponsor. All other costs and expenses associated with the acceptance
and use of the Prize not explicitly stated in the Prize description above,
including, but not limited to (i) all federal, state, and local taxes; (ii)
insurance; and/or (iii) incidental expenses, as applicable, are the sole
responsibility of the Winner. Sponsor reserves the right to substitute the Prize or any
Prize component with a Prize of equal or greater retail value. If a
Winner cannot or elects not to accept the Prize, or any portion thereof, as
stated, the Prize may be forfeited at the sole discretion of Sponsor. No
refunds or credit for changes are allowed. The ARV of any prize is subject to
price fluctuations in the consumer marketplace based on, among other things,
any gap in time between the date the ARV/MSRP is estimated for purposes of
these Official Rules and the date the prize is awarded or redeemed. ALL TAXES ON THE PRIZE AND OTHER EXPENSES
RELATED TO ACCEPTING AND/OR USING THE PRIZE NOT LISTED IN THESE OFFICIAL RULES
ARE THE SOLE RESPONSIBILITY OF THE WINNER.
IF THE ARV/MSRP OF THE PRIZE IS $2,000.00 OR GREATER, WINNER WILL
RECEIVE AN IRS FORM 1099 REFLECTING THE FAIR MARKET VALUE OF THE PRIZE IN THE
NAME OF THE WINNER FOR THE CALENDAR YEAR IN WHICH THE PRIZE WAS WON, AS
REQUIRED BY IRS REGULATONS.

Limit
one Prize per Winner. If Prize is awarded but goes unclaimed or is forfeited by
the Winner, the Prize may or may not be re-awarded, in Sponsor’s sole
discretion. No more than the stated number of prizes will be awarded.

PRIZES
ARE AWARDED “AS-IS’’ AND WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED
(INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY OR
FITNESS FOR A PARTICULAR PURPOSE.
SPONSOR (INCLUDING EACH OF ITS RESPECTIVE OFFICERS, DIRECTORS,
EMPLOYEES, AGENTS, REPRESENTATIVES AND AFFILIATES) EXPRESSLY DISCLAIMS ANY AND
ALL RESPONSIBILITY AND LIABILITY ARISING FROM USE, MISUSE, OR REDEMPTION OF A
PRIZE, AS FURTHER SET FORTH IN THESE OFFICIAL RULES, INCLUDING BUT NOT LIMITED
TO ANY DAMAGES OR INJURIES SUSTAINED BY A WINNER FOR ANY REASON, INCLUDING FROM
ANY PART OF THE PRIZE OR ANY OTHER CAUSE(S) BEYOND SPONSOR’S REASONABLE CONTROL.

5.
ODDS OF WINNING: Odds of winning depend on the number of eligible
entries Sponsor receives.

6.
WINNER SELECTION AND
NOTIFICATION: A potential Winner will be selected via a random
drawing conducted by the Sponsor beginning on/around three business days
following the Promotion Period from eligible entries received. The
potential Winner will be notified by telephone, text, or email using potential Winner’s telephone
number and/or email that potential Winner used to enter the Promotion, within
approximately two to five business days of the drawing date. Selected Winner
will be required to respond (as directed by the Sponsor) to the notification.
The failure of Winner to respond within the timeframe indicated in the
notification will result in forfeiture of the Prize and the possible selection,
at Sponsor’s discretion, of an alternate Winner from the remaining pool of eligible
entrants. The potential Winner will be required to verify their address and
return to Sponsor within five business days (or a shorter time if required by
exigencies) an affidavit of eligibility, completed tax forms (if applicable), a
liability release, and, unless prohibited by law, a publicity release
(collectively, the “Prize Claim Documents”) covering eligibility, liability, advertising, publicity
and media appearance issues. Failure to return the Prize Claim Documents within
the specified time period, or if any attempted notification is returned as
undeliverable, will result in forfeiture of the Prize by potential Winner. Sponsor, in its sole discretion, may elect to
attempt to contact an alternative potential Winner in accordance with the above
procedure, after which the Prize in question may go unawarded if it remains
unclaimed. A Prize will not be awarded and
potential Winner will not be deemed as the official “Winner” of the Promotion until
and unless the potential Winner is in compliance with these Official Rules, all
required Prize Claim Documents are properly executed and returned as directed,
and the potential Winner is verified. If
the Prize, or any Prize component is returned as undeliverable, Sponsor will
have no further obligation as to the delivery of the Prize.

7. GRANT/TRANSFER OF RIGHTS; PUBLICITY:

By electing to
enter the Promotion, regardless of method of entry, you acknowledge and agree
that your entry serves to grant irrevocably and assign to Sponsor and its
agents and assign the exclusive irrevocable, perpetual, worldwide right, title,
and interest, in and to the entry, whereby Sponsor and its agents and assigns
may reproduce, publish, edit, revise, market, store, adapt, assign, sell,
dispose of, distribute, have distributed, publicly and privately display,
communicate, publicly and privately perform, transmit have transmitted, create
derivative works based upon, and promote the entry or parts of the entry (as
such may be edited and modified by Sponsor and its assigns in their discretion)
in perpetuity, for editorial, commercial, promotional, and all other purposes
(including posting on any websites, and/or other media and channels), without
further compensation, unless prohibited by law.
Entrant hereby disclaims any rights, including any copyright or any
other intellectual property right, in or to the entry following the assignment
contemplated hereby.

8.
CONDITIONS OF PARTICIPATION:

Sponsor
reserves the right to cancel, suspend and/or modify the Promotion, or any part
of it, if any fraud, technical failures or any other factor beyond Sponsor’s
reasonable control impairs the integrity or proper functioning of the Promotion
or for any reason whatsoever, as determined by Sponsor in its sole discretion.
Sponsor is not responsible for lost, interrupted, or unavailable network,
server, or other connections, garbled transmissions or miscommunications,
telephone transmission problems; computer or software malfunctions or damage to
a user’s computer equipment (software or hardware); technical failures; or
other errors or malfunctions of any kind whether human, mechanical, electronic,
or otherwise. Sponsor’s failure to enforce any term of these Official Rules shall
not constitute a waiver of that provision. In such event, Sponsor reserves the
right to conduct the Promotion and award the Prize by means of a random drawing
comprised of all non-suspect eligible entries prior to and/or after (as
appropriate) the action taken by Sponsor or otherwise award the Prize in a
manner which is fair, appropriate and consistent with these Official Rules, as
determined by Sponsor in its sole discretion. Any notice of termination,
modification or suspension of the Promotion will be posted on Sponsor’s
website.

Sponsor may disqualify or prohibit any entrant from participating in the
Promotion or winning a Prize if, in its sole discretion, it determines such entrant
is, or is attempting to,
undermine the legitimate operation of the Promotion by cheating, hacking,
deception, acting in an unsportsmanlike manner or any other unfair playing
practices of intending to
annoy, abuse, threaten or harass any other players or Sponsor’s
representatives. CAUTION: ANY ATTEMPT TO
DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE IN
VIOLATION OF CRIMINAL AND CIVIL LAWS AND WILL RESULT IN DISQUALIFICATION FROM
PARTICIPATION IN THE PROMOTION. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES
THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY FEES) TO THE FULLEST
EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

By participating
in the Promotion, you agree to receive promotional texts from Sponsor. If you opt in to a Bonus Entry, you agree to
receive promotional emails from Sponsor and its marketing partners. See
BRCC Privacy Policy at https://www.blackriflecoffee.com/privacy-policy.

9.
RELEASE AND LIMITATION OF
LIABILITY:

By
participating in this Promotion and/or by accepting any Prize or Prize
component that they may win, each entrant agrees to release the Sponsor and any
other entities, performers, or venues associated with the Promotion (including Meta,
X, Instagram, TikTok, or other social media platform if the Promotion is
advertised on such social media platforms, collectively the “Social Media
Entities”), and each of their respective parents, subsidiaries and
affiliated companies, units and divisions; each of their respective officers,
directors, agents, representatives and employees; and each of these companies and individuals' respective successors,
representatives and assigns (collectively, the "Released Parties") from any and all claims, actions, damages,
demands and liabilities of whatever nature or kind arising out of, or in
connection with the entrant’s participation or attempted participation in the Promotion,
including, without limitation, the administration of the Promotion, the
confirmation of winners, and the arranging, awarding and use of a Prize. Entrant acknowledges that the Social Media
Entities are not sponsors or administrators of the Promotion. The Released
Parties are not responsible for (i) the incorrect or inaccurate capture of
entry information; (ii) late, lost, stolen, false information, damaged,
misdirected, garbled or incomplete entries, transmissions or transactions,
those that are altered or otherwise irregular, have been submitted through
illicit means or do not conform with or satisfy any or all of the conditions of
the Official Rules; (iii) any loss, damage, or claims caused by, or in any way
related to the award, claim, use, or participation
in (as applicable) any Prize or Prize component or participation in the Promotion itself; (iv) failure of
any operations or transmission of information during the Promotion Period,
including, without limitation, any problems, human or technical, errors, lost,
delayed, garbled or corrupted data or transmissions, omissions, interruptions,
deletions, defects or failures of any telephone or transmission lines,
technical malfunctions of any computer online systems, servers, access
providers, computer equipment, software, failure of any email or entry to be
received on account of technical problems or traffic congestion on the Internet
or at any website, or any combination thereof including, without limitation,
any injury or damage to an entrant’s or any other person's computer related to
or resulting from participating in or downloading any material connected to the
Promotion, all of which may affect a person’s ability to participate in the Promotion;
(v) any errors, omissions, incorrect or inaccurate information in any Promotion-related
materials, including, without limitation, printing or advertising errors or the
failure of or problems with any equipment or programming associated with or
used in the Promotion howsoever caused; (vi) the security or privacy of
information transmitted via computer networks or for breaches of privacy due to
interference by third party computer "hackers" or otherwise; (vii)
any claims regarding the accepting, arranging, awarding or use of a Prize;
(viii) all liability, loss, or damages arising from
or in connection with any Promotion-related sites or activities; (ix) any injuries, losses or damages of any
kind caused by the Prize or resulting from acceptance, possession, use, or misuse
of a Prize, or from participation in the Promotion; or
(x) electronic communications which are undeliverable as a result of any form
of active or passive filtering of any kind. Entry material/data that has been
tampered with or altered is void. By participating in the Promotion each entrant (including
Winner) agrees to defend, indemnify, release and hold harmless the Released
Parties from and against any and all losses, demands, damages, rights, claims,
injuries, actions and liabilities of any kind arising out of, related to or in
connection with the Promotion or receipt or redemption of the Prize.

The Released Parties shall not be
liable for: (i) telephone system, telephone or computer hardware, software or
other technical or computer malfunctions, lost connections, disconnections,
delays or transmission errors; (ii) data corruption, theft, destruction,
unauthorized access to or alteration of entry or other materials; (iii) any
injuries, losses or damages of any kind caused by the Prize or resulting from
acceptance, possession or use of a Prize, or from participation in the
Promotion; or (iv) any printing, typographical, human administrative or
technological errors in any materials associated with the Promotion. Released
Parties disclaim any liability for damage to any computer system resulting from
participating in, or accessing or downloading information in connection with
this Promotion.

10. DISPUTE RESOLUTION;
VENUE; JURISDICTION:

Entrants agree that: (i) any and all disputes, claims,
and causes of action arising out of or connected with this Promotion or any Prize
awarded shall be resolved individually, without resort to any form of class
action, and exclusively by the United States District Court for the District of
Utah or the appropriate Utah State Court; (ii) any and all claims, judgments
and awards shall be limited to actual out-of-pocket costs incurred, including
costs associated with entering this Promotion but in no event attorneys’ fees;
and (iii) under no circumstances will entrant be permitted to obtain awards for
and entrant hereby waives all rights to claim punitive, incidental and
consequential damages and any other damages, other than for actual
out-of-pocket expenses, and any and all rights to have damages multiplied or
otherwise increased. SOME JURISDICTIONS
DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR
CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the
construction, validity, interpretation and enforceability of these Official
Rules, or the rights and obligations of the entrant, Sponsor in connection with
the Promotion, shall be governed by, and construed in accordance with, the laws
of the State of Utah without giving effect to any choice of law or conflict of
law rules, which would cause the application of the laws of any jurisdiction
other than the State of Utah.

11. FORCE MAJEURE: Released Parties
shall not be liable to a Winner or any other person for failure to supply a Prize
or any part thereof, by reason of any acts of God, any action(s),
regulation(s), order(s) or request(s) by any governmental or quasi-governmental
entity (whether or not the action(s), regulation(s), order(s) or request(s)
prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war,
fire, flood, explosion, unusually severe weather, hurricane, embargo, labor
dispute or strike (whether legal or illegal), labor or material shortage,
transportation interruption of any kind, work slow-down, civil disturbance,
insurrection, riot, network or computer problems, internet problems, hacking,
computer viruses, unauthorized computer access, tampering, pandemic, or any
other cause beyond Sponsor’s sole control.
Released Parties shall not be responsible for any cancellations, delays,
diversions or substitutions or any act or omissions whatsoever by the air
carrier(s), hotel(s), event, or other transportation companies or any other
persons providing any of these services and accommodations to passengers including
any results thereof such as changes in services or accommodations necessitated
by same. Released Parties shall not be
liable for any loss or damage to baggage.

12.
PRIVACY POLICY:
Any personal information supplied by entrants to Sponsor will be subject to
Sponsor’s privacy policy posted at https://www.blackriflecoffee.com/privacy-policy, which
may be modified from time to time without prior notice. By participating in the
Promotion, entrants grant Sponsor permission to correspond with them via the
contact information listed on their entry.

13. OFFICIAL RULES GOVERN:

In
the event of any discrepancy or inconsistency between these Official Rules and
disclosures or other statements contained in any Promotion-related materials,
these Official Rules shall prevail, govern and control.

14. SEVERABILITY: The invalidity or unenforceability of any provision of
these Official Rules shall not affect the validity or enforceability of any
other provision. In the event that any provision is determined to be invalid or
otherwise unenforceable or illegal, these Official Rules shall otherwise remain
in effect and shall be construed in accordance with their terms as if the
invalid or illegal provision were not contained herein.

15. PRIZE
WINNER LIST:

To
obtain a copy of these Official Rules or for notification of the Winner, mail a
self-addressed, stamped envelope (VT residents need not affix return postage on
requests for rules) to:

Black Rifle Coffee
Company LLC

Winners List – Red, White & Brew
Giveaway

3131 W 2210 S, West Valley, Utah 84119

ATTN: Legal Department

Requests for Winners’ lists must be
received no later than three months after the end of the Promotion Period.