Kim Evanoff is the Chief Commercial Officer at Black Rifle Coffee Company, where she leads the company’s commercial strategy, sales execution, and revenue growth across all channels. She brings more than 20 years of experience in retail, sales, and general management.

Prior to joining BRCC, Kim served as Senior Vice President of Sales at Red Bull North America, overseeing commercial strategy and execution across the food, mass, and club channels. She previously spent 17 years at SC Johnson in a range of leadership roles, managing major accounts including Walmart, Kroger, and Target, as well as value, club and military channels.

Kim has led both domestic and international teams, delivering brand strategy, organizational development, and long-term growth across multiple channels and global markets. She holds a bachelor’s degree from Texas A&M University and an Executive MBA from the University of Tennessee.