Black Rifle Coffee
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New Era Reticle Hat

It’s a new era, and that means it’s time for a new spin on a classic with this New Era Reticle BRCC Hat. This BRCC hat features our classic Reticle Logo in a bold gold or black and gray colorway. This snapback hat is the perfect way to rep America’s Coffee wherever you are.

  • High profile, structured
  • 100% Cotton
  • Flat bill
  • Adjustable snapback closure
  • OSFM
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The BRCC Mission

Simply Put, we serve coffee and culture to people who love America
  • When you shop with us you are supporting veteran owned business and veteran entrepreneurship.
  • Directly giving back to the first responders, veterans, and law enforcement.
  • Joining us in our mission to hire 10,000 veterans nation wide.
  • Simplifying, optimizing, and customizing your coffee.