
Toby Johnson
Chief Operating Officer

Toby Johnson adds to our veteran ranks, having served seven years in the U.S. Army. She earned an appointment to the U.S. Military Academy at West Point and was commissioned as a Second Lieutenant upon graduation. She was selected for aviation training and later further selected to become an AH-64D Apache Longbow (Gunship) pilot. Toby deployed with the 3rd Infantry Division as part of the initial invasion in support of Operation Iraqi Freedom.
Upon leaving the U.S. Army, she attended Harvard Business School, earning an MBA. Toby started her business career 14 years ago as the manufacturing director at a Frito-Lay plant (a division of PepsiCo) ultimately spending 13 years at PepsiCo, where she held key leadership positions with increasing responsibilities in manufacturing, supply chain, marketing, and sales. For the past year, Toby has been the Senior Vice President of Sales for Campbell’s $4B snacks division, where her team sold brands including Goldfish, Milano, Pepperidge Farm, Late July, Cape Cod, Kettle Brand, and Snyder’s of Hanover.
Black Rifle Coffee Company is a SOF Veteran-founded coffee company, serving premium coffee and culture to people who love America.
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