Shane Baker is the Head of Retail at Black Rifle Coffee Company. He holds a Bachelor of Science degree from West Point Military Academy and a Master of Military Art and Science from the Command and General Staff College at Fort Leavenworth; other certifications include Starbucks coffee master and a variety of prestigious military schools. Shane is a 24-year U.S. Army veteran, where he served as an armor officer. After his transition from the Army in 2015, Shane worked as a district manager for licensed Starbucks stores in San Antonio, Texas. He prefers Just Black coffee and enjoys spending time with family, reading, working out, ultimate frisbee, fly fishing, football, and skiing.