A Statement from CEO Evan Hafer on Black Rifle Coffee Company’s Mission
As a veteran-owned and operated coffee company, Black Rifle Coffee Company exists to serve premium coffee while supporting the veteran Community. At the core of Black Rifle Coffee’s values is to support and bring awareness to the millions of veterans who have proudly served our nation and we will not waver from that mission.
The Black Rifle brand is a symbol of service, of strength, and of goodness that has carried over from our military origins. It’s why we support active duty service members and veterans, prioritize veteran hiring, and advocate for individual liberty and personal responsibility.
We do not support legal advocacy efforts. We do not sponsor nor do we have a relationship with the 17-year-old facing charges in Kenosha, WI.
We believe in the integrity of the legal justice system, and support law enforcement officials.
We’re grateful for the continued support of the Black Rifle Coffee community and eager to continue serving those who serve.
-Evan Hafer, CEO/Founder
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