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Black Rifle Coffee is a veteran-owned and -operated direct-to-consumer coffee company that believes in roasting the best coffee for the people who love America. The "It's Who We Are" video series gives our customers a look at the background of the people who created and influenced the daily workings of BRCC.

This video features a message about the origin and soul of the company from the founder & CEO, Evan Hafer.

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It's Who we are video Series