Heath Nielsen has served as Chief Retail Officer of the Company since March of 2022. Mr. Nielsen brings over 25 years of leadership experience with some of the world’s most respected organizations including Starbucks, Sony, Vail Resorts, and Gap Inc. Mr. Nielsen has had exceptional success in leading rapid growth in start-ups and turnarounds. Prior to his experience in the corporate world, Mr. Nielsen began his career in the U.S. Army 10th Mountain Division.