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Five Alarm Coffee Release


MAY 5, 2020


Black Rifle Coffee Company Releases Five Alarm Coffee

Veteran-Owned Premium Coffee Co. Introduces New Brew 

to Benefit Firefighters and Their Families

Salt Lake City, UT -- Black Rifle Coffee Company (BRCC), America’s leading Veteran-owned and operated coffee roaster, today announced the release of its new, premium Five Alarm Coffee Roast

The latest in a line of BRCC roasts designed to give back to first responders, a portion of proceeds from Five Alarm purchases this month will be donated to support firefighters and their families through organizations like the FDNY Foundation

“America’s first responders face incredible challenges at home and around the world,” said BRCC Founder and CEO Evan Hafer, “and I founded Black Rifle Coffee Co. to help keep the fight alive. The Fire Alarm Roast is our way of recognizing the work firefighters do every day while giving back the best way we know how: copious amounts of high-quality, premium-roast coffee.” 

About the Roast

Five Alarm is a medium, full-bodied roast with smoky aromas and tasting notes of dark chocolate, molasses, and black cherry. 

About Black Rifle Coffee

Black Rifle Coffee Company is a veteran-owned and operated coffee company that specializes in premium, small-batch, roast-to-order coffee. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. They’re committed to supporting veterans, law enforcement, and the American way of life. With every purchase you make, they give back. Learn more at:

Media Contact:

Farahn Morgan