SALT LAKE CITY, May 12, 2020 (Newswire.com) -Black Rifle Coffee Company (BRCC), America’s leading veteran-owned and operated premium coffee roaster, has announced its spring “Front Line Appreciation” campaign, designed to honor and support the men and women on the front lines of America’s public service efforts.
Each week in the month of May, BRCC will highlight a signature roast dedicated to supporting firefighters, law enforcement, and first responders. A portion of the proceeds from each roast will go directly to charities like The FDNY Foundation, the Call for Backup program, HunterSeven Foundation, and the Global War on Terrorism Memorial Foundation.
The “Front Line Appreciation” campaign is the latest in a long line of BRCC initiatives designed to give back to the first responder and veteran communities. Through its Buy-a-Bag, Give-a-Bag campaign earlier this spring, the company donated more than 20,000 bags of its premium, roast-to-order coffee to medical workers and military personnel on the front lines of the COVID-19 response.
About the Roasts:
Five Alarm Roast:
Five Alarm is a medium, full-bodied roast with smoky aromas and tasting notes of dark chocolate, molasses, and black cherry.
A portion of proceeds from Five Alarm this month will be donated to support firefighters and their families through organizations like the FDNY Foundation, which assists the men and women of the FDNY To Better Protect New York.
Thin Blue Line Roast:
Similar to BRCC’s “Just Black” Roast, Thin Blue Line is a medium roast Colombia, featuring bold and rich flavors. The roast was developed to benefit law enforcement officers and their families.
A portion of the proceeds from the Thin Blue Line roast this month will be donated to the Call for Backup training program. Call for Backup provides the mental, emotional, physical, behavioral, and spiritual backup for officers when they need it.
Coffee Saves Roast:
BRCC's Coffee Saves Roast can cure most of what ails you. The military has its methods of first aid — so do we. This medium roast features a sweet aroma, citrus notes, and a clean finish.
A portion of proceeds from every Coffee Saves purchase this month will be donated to these organizations to help Veterans returning home from the front lines: HunterSeven Foundation and Global War On Terrorism Memorial Foundation.
About Black Rifle Coffee:
Black Rifle Coffee Company is a veteran-owned and operated coffee company that specializes in premium, small-batch, roast-to-order coffee. Founded in 2014 by Green Beret Evan Hafer and Army Ranger Mat Best, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. They’re committed to supporting veterans, law enforcement, and the American way of life. With every purchase you make, they give back. Learn more at: blackriflecoffee.com/pages/about-us.