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BRCC Enters Ready-To-Drink Market


July 20, 2020

**Media Advisory**
Black Rifle Coffee Company Enters Ready-to-Drink Market with
Debut and National Launch of Canned Espresso

Salt Lake City, UT -- Black Rifle Coffee Company (BRCC), America’s leading Veteran-owned and operated coffee roastery, has announced the national launch of its new Ready-to-Drink (RTD) coffees, a line of iced espresso flavors inspired by the work-hard, play-hard community BRCC was built to serve. Made with 100 percent Colombian coffee and best-in-class ingredients, RTD coffees affirm BRCC’s commitment to craftsmanship and quality without compromise. A new way to enjoy America’s coffee on the go, RTD coffees are available online, through BRCC’s “coffee club” subscription (the largest single-brand e-commerce coffee subscription in the U.S.), and through retailers nationwide. 


Black Rifle Coffee Company’s Ready to Drink (RTD) Coffee


“When I founded Black Rifle Coffee Company five years ago, my goal was to create the best coffee-drinking experience, with the highest quality coffee, for people who love America.”,” said BRCC CEO and founder and former Green Beret Evan Hafer. “We’ve been unrelenting in that mission, and as we continue to offer the freshest, highest-quality, whole-bean coffee available, we’re excited to expand into new markets and explore new ways to serve our community and our customers. Our RTD coffees give us the opportunity to deliver bold coffee flavors with natural caffeine to help BRCC coffee-drinkers work and play their hardest.” 


A hybrid model of highly regarded DSD and Broadline distribution partners will allow BRCC to share their RTD product with their wide-reaching consumer audience, quickly. BRCC is already seeing significant interest in its RTD offerings, securing placement in both national and regional retailers across the country.


BRCC’s initial RTD offerings fill a both decadent and functional role for coffee drinkers. The Espresso Mocha blend features a hefty coffee backbone with subtly sweet mocha flavor, and the Espresso with Cream beverage has a coffee-forward flavor with a splash of sweet cream. For functionality, both flavors pack a high-energy punch, outgunning competing brands with 200mg of caffeine and 7 grams of protein per 11-fluid-ounce can. 


“With signature mission focus, Black Rifle Coffee Company has developed a line of RTD coffees unparalleled in the market,” said Black Rifle Coffee Company co-CEO and Reconnaissance Marine Veteran Tom Davin. “BRCC’s founder Evan Hafer built Black Rifle Coffee Company to provide high-quality, premium-roast coffee to a shared community of Veterans, first responders, and hard-working coffee drinkers. Without fail, Black Rifle has delivered on that promise. Now, with our innovative RTD line of canned coffees, we have the opportunity to give our customers a convenient and delicious new way to get an extra shot of caffeine.”


About Black Rifle Coffee

Black Rifle Coffee Company is a veteran-owned and operated coffee company that specializes in premium, small-batch, roast-to-order coffee. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. They’re committed to supporting veterans, law enforcement, and the American way of life. With every purchase you make, they give back. Learn more at: blackriflecoffee.com/pages/about-us.


Media Contact:

Farahn Morgan

press@blackriflecoffee.com

276.393.5677