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Black Rifle Coffee To Donate Premium Coffee to Deployed Troops During The Holidays


DECEMBER 10, 2020



Salt Lake City, UT -- Black Rifle Coffee Company (BRCC), America’s leading veteran-owned and operated coffee company, has launched its annual holiday Buy-a-Bag, Give-a-Bag campaign to support troops serving overseas. For every back of coffee purchased on, BRCC will donate a bag of its premium, fresh-roasted coffee or a can of its newly-released Ready to Drink coffee to be delivered to servicemen and women stationed all over the world this Christmas season.

“When I say  this company was built by the military and veteran community, I mean that literally,” said BRCC Founder & CEO Evan Hafer. “Before Black Rifle Coffee Company officially launched, I perfected some of our most enduring roasts with feedback from teammates during deployments to Iraq and Afghanistan. The holiday Buy-a-Bag, Give-a-Bag campaign is our way of saying thanks and bringing a little bit of home to men and women spending the holidays away from friends and family. We’re building something the military community can continue to be proud of, and we’re grateful for their support.” 

BRCC Coffee Deliveries are made possible through the support and partnership of Operation Supply Drop, an organization that has impacted over 1,000,000 veterans, active military and family members through award-winning programs emphasizing Social Connectivity, Professional Development and Community Service.

To participate in the Buy-a-Bag, Give-a-Bag campaign, visit and purchase any bag, box of rounds, or case of RTD of BRCC's premium-roast coffee. 

About Black Rifle Coffee Company:

Black Rifle Coffee Company is a veteran-owned and operated coffee company that specializes in premium, small-batch, roast-to-order coffee. Founded in 2014 by Green Beret Evan Hafer and Army Ranger Mat Best, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. They're committed to supporting veterans, first responders, and the American way of life. With every purchase you make, they give back. Learn more at: