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Black Rifle Coffee Company Opens First Tennessee Coffee Shop


MAY 28, 2021



Clarksville, TN -- Black Rifle Coffee Company (BRCC), America’s leading veteran-owned and operated coffee company, is celebrating the grand opening of its first-ever Tennessee store this coming Saturday, June 5 at 2570 Wilma Rudolph Blvd in Clarksville, TN.

BRCC Clarksville’s first 50 customers will receive a BRCC-branded Yeti tumbler and free batch brew coffee refills for a year. Every customer will receive a commemorative BRCC challenge coin while supplies last. 

The Tennessee store will advance BRCC’s core mission of giving back to the service community with a $15,000 donation to Second Chance K9, a veteran-led organization that focuses solely on connecting high-drive Military ADA-recognized Service Dogs with SOF of all branches of the Military suffering from PTSD. BRCC Clarksville will also be leading a $2,500 donation matching campaign that will benefit Clarksville’s S.A.F.E. “Soldiers and Families Embraced,” an organization that provides no-cost, short-term targeted mental wellness counseling to strengthen the emotional health of our nation’s heroes. 

“Black Rifle Coffee Company exists to serve those who serve, and Tinker Air Force Base sustains a ‘no one left behind’ legacy that predates World War II. 

“Black Rifle Coffee Company exists to serve those who serve, and Fort Campbell is home to units with some of the most storied service histories in the United States military -- the 101st Airborne Division and 5th Special Forces Group,” said Evan Hafer, former Green Beret and BRCC Founder and CEO. “From Normandy, to Laos and the Mekong Delta, to Iraq and Afghanistan, the men and women stationed here, and the family and friends who support them, have long been at the tip of the spear. We’re proud to be here and grateful for the opportunity to give back in every way we can.”

Details about the grand opening ceremonies are included here: 

WHAT: Grand Opening

Black Rifle Coffee Company, Clarksville

WHEN: Saturday, June 5

5 a.m. Store Opening

10 a.m. Ribbon Cutting & Flag Raising Ceremony

WHERE: 2570 Wilma Rudolph Blvd, Clarksville, TN 

WHO: BRCC Founder and CEO Evan Hafer

BRCC Executive Vice President Mat Best

BRCC Co-Founder Jarred Taylor

BRCC Friends & Staff

INTERVIEWS: Evan Hafer, Mat Best, and Jarred Taylor are available for media

interviews at request to


Black Rifle Coffee Company is a veteran-owned coffee company serving premium coffee to people who love America. Founded in 2014 by Green Beret & CIA Contractor Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. They’re committed to supporting veterans, first responders, and the American way of life. With every purchase made, they give back. Learn more at:


Farahn Morgan

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