Meet the Team
Evan Hafer I started Black Rifle Coffee Company to provide a high-quality, roast-to-order, coffee to the pro 2A and veteran communities. Between deployments to Iraq and Afghanistan, I was working to refine both my coffee roasting skills and my firearms skills. I have spent over a decade researching coffee, refining my roast profiles and (of course) drinking what I roast. Black Rifle Coffee is quite literally the combination of my two favorite passions. I take pride in the coffee we roast, the veterans we employ and the causes we support.
My name is Scott Bollinger and I am currently the Executive Vice President and Chief Operating Officer at Black Rifle Coffee Company. I served in the United States Army Special Forces for 24 years before retiring as a Command Sergeant Major of a Special Forces Group. During my career, I worked in Special Forces Medical, Intelligence and Operations and had specialized training as an Advanced High Altitude Parachutist, Sniper and Technical Surveillance Operator. I served as a military liaison to Federal Law Enforcement and conducted over one hundred operations with the DEA and FBI. During my military career, I deployed over thirty times to both combat and non-combat operations throughout Southeast and Southwest Asia, Europe and The Middle East. I received multiple service and valor awards throughout my military career and was wounded in action during combat operations in Afghanistan. I have a Bachelor’s degree in Political Science and a Master’s Degree in Organizational Leadership and Management. After retiring from the military, I worked briefly as a defense contractor for a Special Operations consulting organization and for a private petroleum company before choosing to join the Black Rifle Coffee Company team. My decision to join Black Rifle Coffee was not a hard one to make. I served with the CEO and one of the other company owners in Special Forces for many years and thus had unequivocal knowledge of their personal, business and work ethics. Despite always holding true to the company mission of delivering the highest quality roast-to-order coffee and apparel on the planet to our customers in the shortest amount of time possible, Black Rifle Coffee is unique. We are a business founded by veterans, that employs veterans, and creates opportunities for veterans to break free of the shackles of government bureaucracy and red tape in order to create something special. We hold true to our values as conservative, pro-military, pro-law enforcement, and pro-2nd Amendment American citizens and never waiver in those values in order to simply make the maximum amount of profit. Black Rifle Coffee does not just employ veterans. It empowers veterans to continue contributing to a team while creating avenues for them to make their own business opportunities. We commit to, and follow through on, programs that give back money and opportunities to veteran, law enforcement, and other organizations that hold true with our company values. Black Rifle Coffee has seen well over ten-fold growth in the past two years and that is a testament to the leadership and team that has been created. When I came in to discuss working for Black Rifle Coffee, the CEO Evan Hafer told me that his vision was to create one hundred veteran millionaires as opposed to making one hundred million dollars for himself alone. That is the kind of company, leadership and vision every military veteran has dreamt of working for. I am honored to be a part of the Black Rifle Coffee Company team.
My name is Rob Rudd and I am currently the Chief Marketing Officer for Black Rifle Coffee Company and the President of Disruptive Intent. I served in the United States Army for 6 years before being medically retired in 2010. Upon leaving the Army, I spent the next 3 and half years of my life attending various universities eventually graduating in the top 10% of my class by achieving a cumulative GPA of 3.89 and finishing with two degrees. After graduating, I spent time working in the mental health field as a certified peer support specialist handling my veteran brethren in crisis. After seeing a number of flaws in the veteran support system, I worked for two veteran owned and run businesses. I progressed from a marketing analyst through just about every position within the companies before becoming the Chief Operating Officer and Chief Marketing Officer for these multi-million-dollar veteran start-ups. After my time with these companies, I chose to join the Black Rifle Coffee Company team. When the Black Rifle Coffee CEO Evan Hafer asked me to join the team, he explained a vision of a company comprised of the highest caliber veterans and patriots our country has to offer. He made it abundantly clear that the company mission wasn’t simply to pursue the goals of Black Rifle Coffee. In our initial discussion, he detailed the concept of a broader mission to reinvigorate and redefine a broad community of veteran, pro-2nd Amendment, pro-law enforcement, pro-military, and conservative companies and entrepreneurs by setting an example of moral excellence and ethically honest business practices. The goal was to disrupt the status quo and improve the community as a whole.
My name is Edwin Parnell and I am the Director Of Coffee for Black Rifle Coffee Company. I grew up in Monument, CO. After graduating High School and directly after the events of 9/11 transpired I decided to enlist in the Army. I spent 8 years in and served as a Green Beret in 1st Special Forces Group with ODA 155. I decided to leave the Army in 2009. After leaving the military I began contracting for a company called NEK in the Seattle area and going to school as well earning my Bachelor of Science in Nutrition. I later moved on to Government contracting overseas. I contracted for 6 years doing a combined total of 23 trips to Afghanistan. I met Evan Hafer while I was in Kabul, Afghanistan. We shared the same interest and passion for coffee. We just couldn’t get quality coffee so we brought our own. Everyday we would experiment with different types of coffees and different methods of making coffee. After that trip we stayed in touch and occasionally would hang out in Seattle, WA where we both resided for a while. Evan later went on to starting Black Rifle Coffee Company and he asked me to come work for him. I agreed and have never looked back. It was the best decision I have made. I love being able to be part of such a great community of highly intelligent and extremely driven individuals who share the same work ethic and values as I do.
I spent the majority of my youth in the mountains of New Hampshire and Vermont skiing, hiking, camping, and racing mountain bikes on New England’s Junior Elite series. Following high school I spent a year attending Lyndon State College in northern Vermont however after that first year decided to make a life altering decision. In 2004, inspired by my grandfather who had served in World War II, I enlisted in the U.S. Army with an Airborne Infantry contract. After attending the basic infantry school and the 11C (mortarman) course I moved across Ft. Benning to Airborne School. Shortly after receiving orders for a mortar platoon in 82nd Airborne Division I was approached by a Master Sergeant who told me to sign papers waiving my assignment to the 82nd and to attend SFAS. Being a young private with no working knowledge of the military, including what SFAS meant, I signed the papers and several days later got on the other bus to Ft Bragg, NC. It was not until I arrived at Pike Field, Ft Bragg for the Special Operations Preparation & Conditioning course that I learned SFAS stands for Special Forces Assessment and Selection. Upon being selected to attend the Special Forces Qualification Course I was assigned the 18D MOS (Special Forces Medical Sergeant). I graduated SFQC in late 2007 and reported to 3rd BN, 1st Special Forces Groups in Ft. Lewis, WA. During my time with 1st Special Forces Group I deployed in support of Operation Iraqi Freedom and Operation Enduring Freedom – Philippines as a Senior SF Team Medic. Being charged with such a heavy life and death responsibility has taught me the true importance of being proficient in your job and continually striving for self-improvement. It is always a remarkable feeling to save a fellow soldier however it is the losses which are remarkably life changing and inspired me to rise to the top of every task with which I’ve been challenged. Following my active duty time with 1st SFG I transferred to the National Guard’s 19th Special Forces Group where I have held positions as a senior ODA Medic, SF Team Sergeant, Battalion Medical Sergeant, and Group Operations Sergeant. During my time as a team medic I had the privilege to serve on an ODA on a deployment to the Philippines with Evan Hafer. Following this deployment I returned to college to study exercise science and then went on to spend several years racing on the professional triathlon circuit competing worldwide in competitions from Olympic to full iron distances. Through my background in Special Forces, exercise science, and practical experience racing for over 15 years I founded Endurance Cubed which offers professional coaching services and endurance fitness programing to triathletes, cyclists, runners, swimmers, and soldiers preparing for special operations courses. Throughout the past 6 years, Evan and I have kept in touch on and off depending on our deployments and career endeavors. In November, 2016 some bags of Black Rifle Coffee showed up to an athletic training camp I was attending so I gave Evan a call just to catch up. During our conversation I learned that BRCC headquarters was just down the road from me. Upon completion of the training camp I headed to BRCC to take a tour and introduce Evan to my family. Walking through the door was like walking into a highly functional team room. After a couple conversations I was offered a position with the BRCC to help with the establishment and operations of the new endeavor, Disruptive Intent. As I was currently on active orders working operations for the Special Forces Group it was a natural transition to working operations in a veteran owned and staffed business. As the Chief Operations Officer of Disruptive Intent I am bringing my desire to reach the top of any challenge presented to me and my track record of success. To the employees I strive to foster a highly productive and healthy work environment in which people are motivated to do their best each day. To customers I promise to provide the highest level of service possible and to produce products of the utmost quality for which we will all be proud to claim ownership.
My name is Robert Modarelli, and I am the director of business development for Black Rifle Coffee Company and the CMO for Disruptive Intent. I am a Distinguished Military Graduate of Gonzaga University ROTC. Following graduation I commissioned into Army Aviation as a 2nd Lieutenant and began my career at Fort Rucker, AL. At Fort Rucker I took a position as director of human resources and personnel for 1-13th Aviation Regiment. I later transitioned to lead in the operations section of that same regiment. I was honorably discharged from the Army for medical considerations after several years of service. After my medical separation I was introduced to Black Rifle Coffee Company through the veteran network, and Rob Rudd invited me to come to Salt Lake City to interview for the position of operations manager. During the course of the interview we discussed the culture Black Rifle Coffee Company intended to build, and the importance of selecting the right people to achieve that culture. As an expanding, fast paced company we needed creative thinkers, leaders who could see weeks and months ahead when making decisions, and motivated workers who bought into the vision of the company. I immediately knew I wanted to be a part of that vision. The challenge of building something new, and the opportunity to work with fellow veterans was impossible to pass up. Our standards for competency are high, and we have no place for laziness. Black Rifle Coffee Company has ambitious plans for the future. We are all here on this ship to be part of the adventure, and to be masters of our own futures.
I am a graduate of the University of Utah with a Bachelor’s Degree in French Literature and Teaching Methodology. My degree has helped me develop the critical communication skills necessary to explain sophisticated concepts to co-workers so our teams can move forward with understanding and confidence. In addition to my Bachelor’s Degree, my formal education includes having completed all the Certified Financial Planner® courses through The American College and Kaplan University. Further formal training in presentation development and public speaking has equally enhanced my interpersonal and communication skills. I began my career in the Financial Services industry in 1998 with Pacific Life Insurance Company in Newport Beach, California. I eventually attained the position of Field Vice President for Pacific Life and was responsible for managing the distribution of their financial products throughout the Northwest Region of the United States. Additionally, I have held the positions of Divisional Sales Manager / 2nd Vice President for Protective Life Insurance Company and Regional Account Manager for Lincoln Financial Distributors. These positions allowed me to work closely with and train many of the Financial Advisors and clients of financial firms such as Merrill Lynch, UBS and Morgan Stanley Smith Barney to help them achieve their goals. I enjoy outdoor activities including skiing, rock climbing, fly fishing, mountain biking as well as competitive practical pistol shooting. I also enjoy working with youth as an assistant high school wrestling coach and Varsity Scout Advisor in the Boy Scouts of America program. I first met Evan Hafer, founder and CEO of Black Rifle Coffee Company, through a competition shooting and tactical training event. After a number of discussions regarding the finances of his company, we decided that I would be a good fit on his team. I joined Black Rifle Coffee Company as the Director of Finance and since joining, I have had the opportunity to help build a number of systems and procedures related to Accounts Payable, Accounts Receivable, Cash Flow Forecasting and Finance Modeling in order to create efficiencies in our processes. Additionally, as we have experienced incredibly explosive growth, I have had the privilege to help build out our Human Resources department so we can attract and retain the best talent in the industry.
My name is Nate Olsen, and I am the webmaster for Black Rifle Coffee Company and the Director of Brand Management at Disruptive Intent. I graduated Susquehanna University with a B.S. in Global Management. After graduation I began work at Mirage Systems, a manufacturer of high end skydiving equipment, as a Customer Service Rep. In this position I developed many internal systems to provide smoother customer interactions and inter-department communication. After that I began working at Knights Armament. At Knights I managed the company’s social media presence and coordinated international and domestic marketing events. After a very fun time at Knights I decided I didn’t want to live in Florida and took myself on a 3 month road trip around the United States. I found Black Rifle Coffee through door to door sales, I knocked on the door of an employee and while they politely said no to my product they did invite me into their house and we talked business. On a Hail Mary I sent my resume through the channels and I started in fulfillment. In a week I was in Customer Service and within a month I was the webmaster. Shortly after that I became the Vice President of Brand Management at Disruptive Intent. I have been following Mat Best’s videos since my college days and was very aware of BRCC, I had always wondered what it would be like to hang out with these guys. When I was offered the opportunity, I knew it would have its ruckus moments but the drive and focus from the staff here is infectious. I wake up everyday excited to take on every task and solve problems that arise. The fast pace of this company truly pushes people to perform at their best or find another vessel. We all push ourselves and each other to be the best we can be, we are a team and we only want the best from ourselves and each other.
I was born on a dark and stormy night in central California, where I lived for 12 years before moving to southern Idaho. In 1993, my family bought a moving company, where I was put to work at an early age. I started my logistical career at Ford Transfer and Storage. Moving everything from gun safes to entire households, locally and long distance, I learned to work smarter instead of harder. At 17, I took a hiatus from the family business to enlist into the United States Army as an infantryman. I spent a few years in Georgia, North Carolina, Kentucky, Southern California and I finished my term in Korea. It was in the infantry where I fired my first gun and actually learned how to shoot. In 2000, I was honorably discharged and began working at the family moving company again. While working, I attended the College of Southern Idaho, where I earned my associates degree in criminal justice. I joined the national guard as a military intelligence analyst and took a sabbatical from moving furniture to work towards my Bachelors degree. In 2010, I earned my BS in criminal justice from Boise State University. After graduation I stayed in the national guard and resumed work at the family moving company. I came onboard the DI family at the beginning of 2017 as the fulfillment manager and have been striving to meet standards and achieve goals since. I am proud to be part of this team and can't wait to grow with the company while reaching for more products shipped correctly, the first time.