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BRCC will be going public in combination with an entity called SBEA. It is a SPAC, which is short for special purpose acquisition company. Put simply, this is just one way to go public. It is a company that is formed in order to raise capital through an initial public offering. Once public, the SPAC acquires or merges with an existing private company. In this case, SilverBox-Engaged is the SPAC, and Black Rifle Coffee Company is the private company.
Our culture and mission are built on serving Veterans, active military, first responders, and those who love America, and nothing is EVER going to change that. We may be a public company one day soon, but we are definitely NOT going corporate! You may be wondering what this means for Black Rifle and what we do every day. The answer is, not much will change day-to-day. We will remain focused on our mission of serving great coffee and serving Veterans and keep doing what’s made us successful so far. The transaction will help us do the most important things even better, but it won’t change who we are. In fact, it will do just the opposite. It will help fulfill our vision of what Black Rifle can become.
This deal will give us significant resources to invest and grow even faster. We plan to grow our direct-to-consumer business by expanding the ready-to-drink product line and broadening distribution, and we want to grow the storefront footprint from the current seven locations to a target of 78 in 2023. We also plan to enhance the company’s tech infrastructure. All of this will help support our efforts to meet our goal of hiring 10,000 Veterans.
The SilverBox-Engaged team has expertise in relevant industries and knows how to help companies grow. They are also fully committed to our mission of supporting the Veteran, active-duty military, and first-responder communities, and are partnering with us to donate over 530,000 shares to our new company foundation, the BRCC Fund.
You can find a detailed investor presentation at www.blackriflecoffee.com/investor-relations. You should contact your personal financial advisor.
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