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Who We Are

Black Rifle Coffee Company is a veteran-owned coffee company serving premium coffee to those who love America. We develop our explosive roast profiles with the same mission focus we learned as military members serving this great country and are committed to supporting veterans, law enforcement, and first responders. With every purchase you make, we give back.

We import our high-quality coffee beans from Colombia and Brazil and roast 5 days a week at our facilities in Manchester TN, and Salt Lake City, UT. The best way to enjoy our freedom-filled coffee is with the Black Rifle Coffee Club. When you join the club, your chosen brew is roasted, packaged, and shipped free to your door on your schedule. Not only do you save a trip to the store, you receive special discounted pricing on roasts and gain access to exclusive products, member-only content, partner discounts, and more.

Our Mission

Black Rifle Coffee Serves Premium Coffee and Content to Active Military, Veterans, First Responders, and Those Who Love America.

"Black Rifle Coffee Company is quite literally the combination of my two favorite passions. I take pride in the coffee we roast, the veterans we employ, and the causes we support."

Evan Hafer, CEO / Founder

What We Do


We import high-quality coffee beans, personally blend and roast them in our facilities and then ship them directly to you. You cannot buy a higher quality coffee at a lower price.

We recognize that the coffee customer journey is more than just providing an amazing cup of coffee. With the BRCC app, you are able to consume our content and enjoy the ease of ordering America’s coffee and merchandise.


Our team of over a dozen journalists and writers strive to publish content that is a cut above the rest.
Thoroughly reported, professionally edited, and accompanied by quality photography and original video content.

With over 41 million views on YouTube and 1.1 million followers on Instagram, we think we’re pretty entertaining.
Check us out for yourself.

the coffee club is the best way to experience black rifle coffee

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Find Us Here

1144 S 500 W Salt Lake City, UT 84101