Putting this sticker on your gear is a statement that says you support the BRCC lifestyle.
Separate yourself from the herds of hipsters and add some flavor to that boring gear you've had lying around. Be sure to point out your newest addition to the less enlightened, because, let's face it, you're better than them, and you know it.
It's a great way to cover up that bright fruity light on your computer for stealth late-night "browsing." A team of engineers specifically designed the sticker for quick tagging at your local hipster coffee joint.