Johnson has come a long way since that first deployment during the invasion of Iraq, rising through the ranks at major food companies before taking on a new role in August as Black Rifle Coffee Company’s chief operating officer. Her military experience, however, is key to her success and leadership style.
For those unfamiliar with the Tactical Games, envision a combination of fitness and shooting. Endurance events (think: long runs, ruck marches, obstacle courses, carrying yokes weighed down with sandbags) mixed in with shooting rifles and pistols, alternately, at targets that vary from 5 yards to 400 yards in depth. Competitors in the Tactical Games have to have a combination of fitness, shooting skills, and general self-awareness in order to keep up.
We visit Finca del Cafe Coffee Farm and Inn for an authentic seed to cup tour of a popular Colombian coffee farm.
During the Thanksgiving season, Black Rifle Coffee Company donated a bag of its limited-release Thirty Presents Out Roast to active-duty service members every time a coffee lover bought any of BRCC's premium coffee roasts or coffee rounds. BRCC met its goal to spread cheer by donating 40,000 bags of coffee to troops serving at home and overseas during the holidays.