When a group of Black Rifle Coffee Company employees wants to make something cool, things just seem to fall into place. The newly released video from BRCC welcoming Bucky Lasek to the BRCC Rally Team also highlighted the 2022 ROUSH F-150. This was the project that became a literal (and figurative) vehicle for making the BRCC-ROUSH Performance partnership happen.
Black Rifle Coffee Company's art department recently had the opportunity to host a panel at the Comic Con International: San Diego. This panel highlighted the formation of the department and how a full-blown art department exists within a coffee company. The beauty of this event, in addition to being the first of its kind for the department and the company, is that it creates a new access point to connect with BRCC fans.
Let’s be honest — Black Rifle Coffee Company has a lot going on. If you’re a fan who comes solely for the great coffee, you may be wondering why, among other things, there’s a whole motor sports division and why the heck we care about NASCAR and rally cars. Well, here’s the lowdown on the BRCC motor sports team and a look at each of the team members.
Matt Crafton’s racing career began long before he’d ever heard of NASCAR. He started racing at age 7 and as a teen took over racing his dad’s car in the Featherlite Series. Fast-forward to 2022, and Crafton is in his 12th season of racing in the NASCAR Camping World Truck Series and his first year as a part of the BRCC motor sports team.
Stick Sniper Archery Provides Safe Location for Therapy and Outlet for Tucson Veterans Thanks to BRCC Fund
Caleb Brewer’s goal of growing the sport of archery in Tucson, Arizona, developed from a search for a new purpose after being injured on deployment. Stick Sniper Archery is not only therapy for Brewer, but also for other veterans in the community struggling with internal and external injuries.
Through a number of chance encounters, Haven 12:10 Animal Sanctuary participated in the Clarksville outpost’s NASCAR week event and adopted out three of the five dogs on the day of the event.
It's Who We Are
At the beginning of 2022, BRCC started their partnership with Skillbridge, a DOD-funded program designed to offer transitioning service members access to civilian work experience through a variety of industry-specific apprenticeships, internships, and training sessions during the last 180 days of their service. Mercedes Mele is one of the Airmen who took advantage of the opportunity and landed herself a full-time job at the BRCC at the end of her internship.
As part of the events team, Michael Miears is lucky enough to travel the country and meet tons of people from different walks of life. A former infantryman, his work now takes him coast to coast, from NFL tailgates to Total Archery Challenges and Spartan Races, serving Black Rifle Coffee up to long-time fans and new BRCC followers alike.
Adding the AeroPress coffee maker to your go-bag is an easy and relatively inexpensive way to continue enjoying your favorite Black Rifle Coffee Company roast while on the go.
Black Rifle Coffee Company is now offering the GSI Collapsible Java Drip. This easy-to-clean silicone coffee cone collapses to 1 inch tall, making it easy to pack out for your next epic adventure.