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Woodstock, Georgia, Lays Claim to State’s 3rd BRCC Outpost

Georgia now has three locations where Black Rifle Coffee Company connoisseurs can get their caffeine fixes, with the Woodstock franchise outpost having celebrated its grand opening Saturday, April 23. 

 


 

More than 200 people showed up Saturday morning — many of them had camped out overnight in order to obtain one of the exclusive Yetis and a year of free coffee — and the Woodstock team served them all in under an hour. 

 

 

 

The Woodstock outpost is open daily from 5 a.m. to 9 p.m. and features a full espresso bar; a grab-and-go food menu for breakfast, lunch, and sweets; more than 15 different blends of coffee; an extended drive-thru lane; Wi-Fi; outdoor seating; a dog park; and plenty of BRCC merchandise.

 

 

Both the franchise owner, Jamie Eastham, and the general store manager, Chris Hurley, are veterans — Marine and Army, respectively. Since its soft opening on March 31, the Woodstock outpost has already hosted Coffee With a Cop and Coffee and Recruiting events with the Woodstock Police Department and developed a partnership with the Cherokee Veterans Community, embodying the spirit of Black Rifle Coffee by supporting both veterans and first responders. 

Photo courtesy of Black Rifle Coffee Company, Woodstock outpost.

The Woodstock outpost’s partnership with the Cherokee Veterans Community was recognized during the grand opening with a donation of $5,000, and another $5,000 was donated to the Cherokee County Homeless Veterans Program from the BRCC Fund.

Photo credit Bob Brown/Black Rifle Coffee Company.

BRCC was joined by the GA Firing Line, CrossFit Garage, Semper Fi Bar & Grille, and Reformation Brewery along with the Roswell, Georgia, Army Recruiters. Local musicians Jukebox Revival performed for the crowd from 7 a.m. until noon, and US Rep. Barry Loudermilk and Woodstock Mayor Michael Caldwell spoke at the ribbon cutting.

 

 

“The success of our physical locations is a direct result of our brand,” BRCC CEO Evan Hafer said. “People are making choices — whether it’s a coffee shop, a place to meet, or somewhere to stop for a treat — based on where their values are reflected. We are dedicated to serving premium coffee and culture at this Woodstock location, and every Black Rifle Coffee coffee shop across the country.”

Photo by Bob Brown/Black Rifle Coffee Company.

Located at 10971 Highway 92, Woodstock, Georgia. More information on the BRCC Woodstock outpost can be found here. Keep up with it on Instagram and Facebook for updates on merchandise, coffee specials, and events.