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Vegas Native Noah Gragson Joins the BRCC Motor Sports Team

Referred to as the “West Coast Wild Card,” Noah Gragson began racing in a Bandolero race car at age 13 and joined the INEX Legends Car Racing Series shortly after. He won the 2014 Young Lion Road Course Championship at age 15 and moved on to late-model (or stock) race cars, racing in the NASCAR K&N Pro Series West for two years, before moving up to the NASCAR Camping World Truck Series (NCWTS) in 2017. 

In Gragson’s first Truck Series season, he finished 10th in championship standings and with a win at the Martinsville Speedway. Following his rookie year, he had a series-leading six poles and a win at Kansas Speedway, finishing the 2018 season in second place. He also began racing in the Xfinity Series, driving three races in 2018. The following year, he joined the JR Motorsports team, which is co-owned by Dale Earnhardt Jr., Kelley Earnhardt Miller, and Rick Hendrick. From 2019 until 2022, Gragson has been driving the No. 9 Chevy Camaro for JR Motorsports and began the partnership with Black Rifle Coffee Company, Bass Pro Shops, True Timber, and Superior Essex for all 33 races of the 2021 season and into the 2022 season as well. 

Photo courtesy of Harold Hinson Photography.

The sponsorship with BRCC has led to Gragson appearing at the Fan Zone for meet and greets as well as repping a dedicated BRCC wrap at three of the races — because of licensing and sponsorships at most race tracks, BRCC logos on the vehicles are somewhat limited. Gragson has racked up a number of wins since beginning his racing career, becoming a Snowball Derby Winner and winning Most Popular Driver in the NCWTS as well as a four-time Dash 4 Cash winner in the NASCAR Xfinity Series. 


“It feels really good to be a part of the BRCC team,” Gragson said. “In this motor sports division, there’s a lot of big hitter guys, like Travis Pastrana, Matt Crafton, Ty Dillon, and BJ Baldwin, these guys that I look up to and want to be like one day. To be able to essentially be teammates with them is pretty special.”


Photo courtesy of Harold Hinson Photography.


“To carry the BRCC brand, which is a really popular brand in America, in my opinion, it’s got so much fan support, and whenever I wear my BRCC gear, I always get compliments on it, so that’s really special,” Gragson said. “It’s a really special opportunity to be able to, one, promote a company that you enjoy — I enjoy drinking their coffee in the morning or whenever I need a jumpstart — and, two, to have a sponsor like BRCC, to be able to be a spokesman for them, is a true honor.” 


Photo courtesy of Harold Hinson Photography.


“Our partnership with Noah has been instrumental in driving awareness of our brand and deepening our connection with our consumers,” Evan Hafer, BRCC founder and CEO, said. “Not only is Noah at the top of his sport, but he's also an incredible person who embodies the American spirit and shares the same passion for adventure and serving the community that we do at BRCC. It's an absolute privilege to partner with him and have our company represented by him.”


“BRCC is just a cool brand with a lifestyle that I can get behind,” Gragson said. “They’re energetic, they’re loud, and that’s what I’m all about, and it’s a perfect fit for myself.”


Photo courtesy of Harold Hinson Photography.


To keep up with Gragson, follow his Instagram, and for more NASCAR information, check out his driver page