As Black Rifle Coffee Company continues to develop relationships with the communities around its outposts, the employees are getting in on the event planning.
“We were asked if we had any ideas for an event, and I automatically thought of a Jeep meet,” Billi Rhoades, Temple outpost barista, said. “My family and I are all Jeepers, and we happen to have a lot of customers who are as well.”
Photo courtesy of JJ Costanzo/5 Hills Jeeps club.
“As we began planning it, one guy said, ‘Coffee and Jeeps — how could I miss that?’ So I feel like we honed in on a clear target audience,” Rhoades said.
More than 25 Jeeps showed up, with about 30 attendees for the first meet, all of whom were members of the 5 Hills Jeeps club. According to its Facebook group, 5 Hills is the “fastest-growing and most active Jeep Club for Bell and Coryell County, Texas.”
BRCC not only gave out free coffee to all the participants but also offered a drawing — anyone who spent more than $10 on merchandise was entered to win a basket of BRCC merch.
Photo by Billi Rhoades/Black Rifle Coffee Company.
“The Jeep meet was my first time at BRCC,” Tyler Hand, a 5 Hills Jeeps member said. “I’ve followed the brand for years but never had a chance to go into a location until the Jeep meet. I had a lot of fun meeting other people interested in the same hobby as me, and the cherry on top was being able to do it while enjoying some amazing coffee. I would absolutely love to see another meet happen!”
Photo by Tyler Hand/5 Hills Jeeps club.
“This event was a great change of pace from the regular meets we have,” Christopher Hejl, a 5 Hills Jeeps member, and group administrator said. “Thanks to Billi Rhoades for doing all the work to set it up!”
Their first event was such a success that Rhoades and the 5 Hills Jeeps members already have a second Jeep meet planned for the end of May. For those Jeep enthusiasts in the Temple, Texas, area, connect with the 5 Hills Jeeps Facebook group and look for the “Coffee N Jeeps” event on May 22.
The 5 Hills Jeeps club also runs a foundation. More information about the nonprofit work it does can be found here.