Bad weather adjusted the Daytona weekend for both Ty Dillon and Noah Gragson. Unfortunately for Gragson, an accident ended his race earlier than planned after he spent the entire race jockeying for a top-five finish. Dillon got caught in a much larger weather-related crash that also ended his race mere laps before the end of Stage Three.
The director of marketing for Eberlestock, Greg Williams, and Black Rifle Coffee Company’s media “first sergeant,” Jariko Denman, join Richard Ryan (the civilian co-founder of BRCC) for a “Vets React” to dissect We Were Soldiers, The Dirty Dozen, and The Delta Force.
BRCC’s very own Heather Lynn took a trip to Florida with hunting and fishing enthusiast Hannah Barron for a bow-fishing adventure. Bow fishing for what? Stingray, of course.
After a weekend at Rally Ready Ranch in Texas, the Black Rifle Coffee Company rally team headed to Minnesota for the Ojibwe Forest Rally. Located in the lakes region, the OFR has been a part of the rally world for the last 40 years and still presents a variety of challenges to the competing drivers.
Ty Dillon and Noah Gragson both spent the weekend in New York at Watkins Glen International for the Xfinity and Cup series races. This road race is the 22nd out of 33 for the Xfinity Series and leaves Gragson with four regular races before the playoffs begin. Dillon, on the other hand, has one more regular season race before the Round of 16 begins for the Cup Series.
BJ Baldwin is over halfway through the 2022 Best in the Desert season –this seventh race, Vegas to Reno is the longest point-to-point race on the calendar and therefore one of the most challenging.
There’s no stopping the growth of Black Rifle Coffee Company outposts this year, especially in Texas. Over the weekend, the new Killeen store hosted a grand opening complete with an Axe Monkeys ax-throwing setup, liquor tastings from Phantom Wholesale Liquor, and a bounce house obstacle course from Bouncing for Fun.
Would you rather get attacked by a shark or a bear? Neither is ideal, but Mike Rowe basically became a chew toy for a bunch of sharks while filming an episode of Dirty Jobs and recounts it on an episode of the Black Rifle Coffee Podcast.
Let’s be honest — Black Rifle Coffee Company has a lot going on. If you’re a fan who comes solely for the great coffee, you may be wondering why, among other things, there’s a whole motor sports division and why the heck we care about NASCAR and rally cars. Well, here’s the lowdown on the BRCC motor sports team and a look at each of the team members.