BRCC’s Motor Sports Wrapped Up 2021 With Best in the Desert Win
For those unfamiliar with Black Rifle Coffee Company’s motor sports division, here’s your crash course on the off-road racing sector.
Marine Turned Motivator: From Serving Her Country to Serving Other Veterans
Toni Williams, better known as Queen Motivator, just wrapped the first season of her podcast.
“My goal is to focus on the positivity within the veteran experience,” Williams, a Marine Corps veteran, said. “The podcast is just one way for me to help highlight veterans in the community and bring their stories to life.”
Action Sports Icon Travis Pastrana Signs Exclusive Beverage Sponsorship with Black Rifle Coffee Company
Action sports icon Travis Pastrana signed an exclusive beverage sponsorship agreement with Black Rifle Coffee Company today, leaving his Red Bull partnership after 22 years.
‘The Ultimate Fishing Giveaway’ Winner Announced
On May 1, 2021, Black Rifle Coffee Company announced “The Ultimate Fishing Giveaway.” The grand prize winner would be the recipient of more than $130,000 in prizes, including a Toyota Tundra truck, a fishing boat, apparel gift cards, a tackle box, gear, and more. Entries were accepted through August, and a winner was selected shortly after.
BRCC Takes on the Tactical Games
For those unfamiliar with the Tactical Games, envision a combination of fitness and shooting. Endurance events (think: long runs, ruck marches, obstacle courses, carrying yokes weighed down with sandbags) mixed in with shooting rifles and pistols, alternately, at targets that vary from 5 yards to 400 yards in depth. Competitors in the Tactical Games have to have a combination of fitness, shooting skills, and general self-awareness in order to keep up.
BRCC’s “Buy a Bag, Give a Bag” 2021 Campaign Donates 40,000 Bags of Coffee
During the Thanksgiving season, Black Rifle Coffee Company donated a bag of its limited-release Thirty Presents Out Roast to active-duty service members every time a coffee lover bought any of BRCC's premium coffee roasts or coffee rounds. BRCC met its goal to spread cheer by donating 40,000 bags of coffee to troops serving at home and overseas during the holidays.
Santa Boots Gets a Boost From BRCC During Fulfillment Week
More than 100 veteran families are getting gifts thanks to the Santa Boots Program. Part of the Boot Campaign, Santa Boots focuses on brightening the holidays for veteran and active-duty families with specially curated gift boxes.
From JSOC to The Compound, This Veteran’s Op Tempo Changed, but His Mission Remains the Same
What do you do with your life after you work on some of the most badass intelligence operations of the last few decades?
Pow Srikachorn started an MMA gym.
From Combat Boots to Formal Gowns, Lachrisha Parker’s Service Continues After Retirement.
Fort Wayne, Indiana, native Lachrisha Parker joined the Army Reserves in 1990. After eight years of Reserve service, she joined the Active Guard Reserve (AGR) program, which she insists is one of the best-kept secrets of the Army. Throughout her eight duty stations and 28 years of service, Lachrisha worked as the noncommissioned officer in charge at the company and battalion level, gathering several additional duties along the way.
