More than 100 veteran families are getting gifts thanks to the Santa Boots Program. Part of the Boot Campaign, Santa Boots focuses on brightening the holidays for veteran and active-duty families with specially curated gift boxes.
The holidays bring additional challenges to military families in the form of permanent change of duty station (PCS), deployments that separate loved ones, and the struggles of caring for wounded, injured, or ill service members. The Santa Boots Program engages the community to ensure the needs of these families are met with gift boxes that include everything from cookware and clothing to toys, home gym kits, and gaming gear. Part of Black Rifle Coffee Company’s involvement is ensuring that there is a bag of Black Rifle Coffee in each gift.
Several companies have donated products, mostly made in America. Even though each family is custom shopped for, the additional gifts make the gift boxes even better. In addition to donating bags of coffee for the families, BRCC brewed coffee for all of the volunteers responsible for packing the gifts for each family.
“Honestly, every freedom we get to enjoy is because of our service members. I’m a veteran as well, but anything we can do to give back to the community, we’re here for that,” said Mat Best, BRCC co-founder and Boot Campaign board member. “I’ve sat on the Board of Directors for Boot Campaign for a few years now, and I love the individualized treatment to the veterans through Santa Boots. Anything we can do to help, that’s why we’re here.”
Image courtesy of Fox & Friends.
"Black Rifle Coffee Company was built by the service community, and we work our hardest every day so that we can give back to that community," Best said. "This collaboration with the Boot Campaign gives us the opportunity to show our gratitude in a tangible way. Through this partnership, we're supporting one of the most innovative and effective veterans organizations out there, and we couldn't be prouder to do it."
Steve Doocy, Fox & Friends co-host, added, “I think, in addition to cookies, we should leave a cup of Black Rifle out for Santa this year.”
Interested in supporting Boot Campaign? Check out BRCC’s co-branded Altama Maritime Assault Mid boots: 100% of the proceeds support Boot Campaign’s mission to restore the lives of veterans and military families.
About the Boot Campaign:
Established in 2009, Boot Campaign's mission is to unite Americans to honor and restore the lives of veterans and military families through individualized programs. Boot Campaign is accredited by the Better Business Bureau and has a Platinum rating from GuideStar. More than 87% of the funds Boot Campaign raises go directly to its mission-minded programs. To learn more, visit www.bootcampaign.org and follow Boot Campaign on Facebook, Twitter, and Instagram using the handle @bootcampaign.