Black Rifle Coffee
Company
Shopping
Club members get early access to Dictator GEsha! Click Here to get your bag  
Shopping Cart()

Spend $DOLLAR_AMOUNT to get free shipping!

You Might Also Like
Donate Direct to Charity
Select from one of our partner 501c3 organizations below

No Excuses. Now's the Time To Sign Up for a Spartan Race, Fueled by BRCC

Looking for a new challenge for 2022? Check out Spartan Race. 

 

Black Rifle Coffee Company officially announced its partnership with Spartan this week, preparing to caffeinate the Spartan community for the 2022 race season. With military ties prominent throughout the Spartan Race community, the missions of BRCC and Spartan blend together perfectly. 

 

BRCC will be offering free coffee samples to all race attendees across 10 Spartan US obstacle course races in 2022. Athletes can expect to see BRCC on-site serving up hot and cold coffee as early as February.

 

“We are excited to partner with the Black Rifle Coffee Company — a brand that shares many of the same Spartan values and appreciation for our military community,” Ian Lawson, vice president of Global Partnerships at Spartan Race, said. “Whether it is kicking off your training day or celebrating the completion of a Spartan Race with a Black Rifle Coffee, we are thrilled to have their products available for sampling and purchase at select Spartan Events in the United States in 2022.”

 

Photo courtesy of Spartan Race.

 

Ready to sign up just because BRCC is involved? Hold your horses. Review the race levels before jumping into this (if you’re not prepared, you’ll be jumping plenty on the day of the race, because skipping an obstacle means completing 30 burpees as penance). 

  • Spartan Sprint: 5 kilometers with 20 obstacles. Perfect for first-timers and anyone looking for a new challenge, as well as for experienced athletes, runners, and health/fitness-focused individuals.
  • Spartan Stadion series: 5 kilometers with 20 obstacles. This series allows athletes to challenge themselves in historic sports stadiums across the country (generally, these races contain no mud, water, or barbed wire). Perfect for first-timers, sports fans, CrossFit enthusiasts, and parkour athletes. 
  • Spartan Super: 10 kilometers with 25 obstacles. The Super requires more running than the Sprint does and involves more obstacles. Perfect for seasoned athletes and those looking for more of a challenge. 
  • Spartan Beast: 21 kilometers with 30 obstacles stand between you and the finish line; the Beast features unpredictable terrain and is designed to push you into your discomfort zone while testing everything you’re made of. Perfect for those people ready to test themselves and push past their limits. 

If you complete a Sprint, Super, and Beast all in one calendar year, you’ll earn a Trifecta medal.

 

Photo courtesy of Spartan Race. 

 

Spartan’s mission to help people become “unbreakable” shows that the organization is about more than just a day-of obstacle race. Spartan is focused on training, nutrition, and community, reinforcing the concept that you may be strong alone, but a community is unbreakable. Spartan Races are the world’s premier obstacle course races. These obstacles require athletes to have a complete fitness level (cardiovascular fitness, plus strength, plus mobility). Spartan is a global experiential sport and wellness brand with a 10 million-plus strong community. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. 

If this sounds like your “thing,” Spartan offers military and first responder discounts. If you’re still on the fence, check out the FAQs for training guides and more support.