Midland, Texas, Celebrates the Grand Opening of Its BRCC Franchise
The morning of Saturday, April 2, the BRCC Midland franchise celebrated its official grand opening, roughly 11 months after breaking ground and four months after its soft open.
This location features a full espresso bar, a grab-and-go food menu, plus breakfast, sweets, and lunch options, more than 15 different blends of coffee, an extended drive-thru lane, Wi-Fi, outdoor seating, and plenty of BRCC merchandise.
Not only does the outpost offer outdoor seating, but the patio has a fire pit and a TV. Additionally, the patio will be fenced in so that customers are able to hang out with their dogs on the patio.
Photo by Stephanie Esquivel/Black Rifle Coffee Company.
Midland partnered with local bakeries Flour Child Baked Goods for biscotti and Bites at the Vineyard for breakfast pastries, including jalapeno popper quiches, veggie frittatas, sausage biscuits, double-barrel kolaches, and muffins.
In addition to the first 50 customers getting those BRCC-branded Yeti tumblers that come with free coffee refills for a year, giveaways and trivia started at 6:30 a.m. and ran until 12 p.m. Visitors could enjoy live music from Josh Tatum and interact with representatives of Tall City Brewing Co. and The Scout Guide West Texas. Plus, there was a bull-riding challenge.
Photo by Stephanie Esquivel/Black Rifle Coffee Company.
This particular franchise was opened by five business partners — and longtime BRCC fans — James Gripp, Brett Johnson, Michael Blonkvist, Sean Lobo, and Chris Blonkvist.
Why Midland? Evan Hafer, CEO and founder of BRCC, has the answer:
“I want to be able to share that experience with this community. Anyone who comes into the Midland location, whether it’s to start their day or refuel, will be met with America’s best cup of coffee and a team of amazing people.”
Located at 3500 Big Spring Street, Midland, Texas, 79705. More information on the BRCC Midland Outpost can be found here.
