There’s no stopping the growth of Black Rifle Coffee Company outposts this year, especially in Texas. Over the weekend, the new Killeen store hosted a grand opening complete with an Axe Monkeys ax-throwing setup, liquor tastings from Phantom Wholesale Liquor, and a bounce house obstacle course from Bouncing for Fun.
Joined by Travis Pastrana, Bucky Lasek, Texas Dave, and Tom Williams, co-founders Mat Best and Jarred Taylor attended the ribbon-cutting. This is BRCC’s 10th corporate store, with a hiring impact of two veterans, one active-duty service member, and five military dependents. Also in attendance at the event were Redd Clock Entertainment Group, LASR Team, and Rally Ready.
"Black Rifle Coffee Company is built on a mission to serve premium coffee and culture to people who love America," BRCC founder and CEO, Evan Hafer, said. "We continue to deliver on that commitment as we serve and honor the members of the Killeen and Fort Hood communities who protect, defend, and support our country."
Photo by Dave Reardon/Black Rifle Coffee Company.
In keeping with the mission of the company, both the BRCC Fund and BRCC corporate made donations, supporting the local military community. The BRCC Fund donation went to Stand Alone Liquor, a veteran-owned business, and the corporate donation recipient for the event was Operation Phantom Support. Operation Phantom Support is a local nonprofit organization that hosts a food pantry and a thrift store and offers legal aid to veterans and their families. Additionally, they offer a variety of programs that focus on providing veterans with employment, repairing credit, and offering job training to improve employment opportunities.
“It’s huge, especially with what their mission is,” Jarred Taylor, BRCC co-owner, said. “We need more [organizations] like this that are granular support and are helping out our active-duty soldiers, too.”
This Texas outpost boasts a full coffee and espresso bar; a grab-and-go menu for breakfast, lunch, and sweets; and merchandise, similarly to the other brick-and-mortar stores. The soft opening for the store was back in July.
Photo by Mark Worrell.
The BRCC Killeen store is located at 2170 S. Clear Creek Road and is open daily from 5 a.m. to 9 p.m., CT. For more information on the store, check out the store page.