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BRCC x Grinds Proves To Be a Serious Pre-Workout Contender

We know that many Black Rifle Coffee Company members live active lifestyles and often use BRCC products in their workout routines. But is there an easy way to get to a daily caffeinated fix in a pinch? It's time to meet your new favorite everyday carry.

Black Rifle Coffee Company has teamed up with Grinds to create a secret weapon that not only eliminates that 2 p.m. slump but also works great with your daily workout routine.

Grinds — or Grinds Coffee Pouches — are small pouches of premium coffee that can help you feel sharp and focused throughout the day or night. These pouches were initially designed as a healthy tobacco- and nicotine-free alternative to smokeless tobacco.




As a veteran-founded and -operated company, BRCC is intimately familiar with how prevalent tobacco use is within our community, as well as the need for a great-tasting energy boost at any time and place.

So in true BRCC fashion, the company took the original Grinds pouch and turned it up a notch. The BRCC Edition combines the strong coffee flavor you already know and love with more than double the caffeine (55 mg per pouch) of the standard available Grinds flavors. 


BRCC Grinds
Photo by Kelly Getzelman/BRCC Blog.


Each pouch, comparable to half a cup of your favorite Black Rifle Coffee, features savory notes of chicory root and a light cream finish, with each can containing as much caffeine as nine cups of coffee.

On Saturday and Sunday, March 12th and 13th, our team brought out a few cans to the BRCC-sponsored Spartan Race weekend in San Luis Obispo, California, and found that many elite athletes were excited to see the new BRCC Edition pouches and even already used Grinds pouches in their pre-race routines.


BRCC Grinds

Photo by Kelly Getzelman/BRCC Blog.


"I use Grinds Coffee Pouches for energy on my trail runs," Arturo, an avid Spartan racer, said. "I compete in about six trail runs a year and use these pouches in my pre-workout routine to avoid having to rely on unnecessary liquid, calories, or carbonation before a big event." 

Grinds Coffee Pouches are designed to be placed between the cheek and gums, just like smokeless tobacco. Just pop in a pouch or two and let the flavors brew. The energy will begin to flow from the grinds to you in just minutes.

The BRCC x Grinds pouches are available now on the official Black Rifle Coffee Company website.