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BRCC Releases Medal of Honor Coffee in Support of National MOH Museum Foundation

In March 2022, the National Medal of Honor Museum Foundation broke ground on its museum in Arlington, Texas. Foundation members and 16 living Medal of Honor recipients turned dirt sourced from all 50 states at the site for the museum, set to be completed in 2024. The one-of-a-kind museum is in recognition of recipients of the Medal of Honor, the nation’s highest award for valor beyond the call of duty in combat.

"We will soon have this Medal of Honor Museum deep in the heart of Texas," Chairman of the Joint Chiefs of Staff Gen. Mark Milley said. "By shining a spotlight on the Medal of Honor, a recipient that received it, the values they lived for, and in many cases, died for, visitors will come to understand the meaning and price of freedom."

US Air Force photo by Senior Airman Tyler McQuiston.

 

"We know that what we did to earn the medal is less important than what we do with it. It does not make us special, but it allows us to do special things; and there is nothing that we have ever done that is more special than this museum," retired Maj. Gen. Pat Brady, a Medal of Honor recipient, said. "Young people will learn they can be heroes, and they don't have to go to war to do it."

Since the creation of the Medal of Honor in 1861, more than 40 million people have served in the US armed forces. The museum will tell the stories of the (currently) 3,511 recipients with the help of its database, which covers the history of Medal of Honor recipients dating back to the Civil War.

 

US Air Force photo by Senior Airman Tyler McQuiston.

 

"When you’re looking at a Medal of Honor recipient, you’re looking at someone who has demonstrated gallantry under impossible odds. You’re looking at someone who has placed duty above self. You’re looking at someone who understands the meaning of sacrifice in the most profound way," former President George W. Bush said at the groundbreaking ceremony. "During these turbulent times, people ask me, am I worried? And my answer is no. I'm optimistic about the future. So long as we emulate the virtue and the character of the people we honor, we're going to be just fine."

 

Black Rifle Coffee Company has released a Medal of Honor Roast to support the National MOH Museum Foundation and to bring attention to the stories and sacrifices of our service members. As part of BRCC’s mission to honor and support the veteran community, each bag of MOH Roast will contribute to the National Medal of Honor Museum Foundation: the organization working on the creation of not only a museum but also a monument and institute. The ultimate goal is to support the National Medal of Honor Museum Foundation while it works to create a space to preserve the stories of those who have sacrificed so much for this nation. 

Learn more about the Medal of Honor Museum here and the Medal of Honor Foundation here