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BRCC Motor Sports Finds Success at Talladega

In an incredibly full weekend of motor sports for Black Rifle Coffee Company, one of our own claimed victory at the Geico 500 at the Talladega Superspeedway.

Noah Gragson is currently in his fourth full-time season in the NASCAR Xfinity Series in the No. 9 Chevrolet for JR Motorsports. Gragson’s Ag-Pro 300 NASCAR Xfinity Series win came during the third overtime restart on Lap 123. This is Gragson’s first win at Talladega, his second win of the season, and his seventh career win. 

“We never quit; that’s the most important thing,” Noah said to Fox in an interview after the race. 


Photo courtesy of Black Rifle Coffee Company.


Though Ty Dillon didn’t have quite the same luck on Sunday, April 24, thanks to him getting caught behind a crash on Lap 90, he still finished 33rd. This race currently leaves him ranked 25th in the Cup Series. 

“Yeah, that was tough. I felt like I shifted to fifth gear to get in high gear, and then all of a sudden, I saw the 22, and there was nowhere I could go. Just a bystander,” Dillon said. “As soon as Stage 2 started, I could feel the energy just wasn’t the same, and it had ramped up for whatever reason with way too many laps to go.”

Photo by Stephen Medrano/Black Rifle Coffee Company.

“Every year we come back; you have to finish the race to have a chance. So, we are bump drafting, doing silly things with way too many laps to go. I’m bummed for our guys at Black Rifle Coffee and our guys at Petty GMS,” Dillon said. “We had a fast, fast Camaro and couldn’t keep it outside the top 15 and just kind of doing my thing that I’d been successful doing here at these speedways. Trying to be smart and stay out of trouble and manage the race. It’s a chess match, and you’ve got to use your brain a little bit at these races to have a shot, and some people don’t ever realize that every time we come back.”

Both drivers head to Dover this weekend (April 30 through May1) to continue their bids, Gragson in the A-Game 200 and Dillon in the Cup Series at the DuraMax Drydene 400.