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BRCC Becomes the Title Sponsor for Total Archery Challenge

Black Rifle Coffee Company is officially the title sponsor for Total Archery Challenge, the fastest-growing collection of archery events in the country. With Precision Shooting Equipment Archery as TAC’s the sub-title sponsor, the 2022 TAC season will kick off in Beavers Bend State Park, Oklahoma, April 1. 

If you’re unfamiliar with TAC, think of it as archery golf. Each challenge is organized as a three-day experience with more than 100 foam targets to shoot. There are a variety of courses for archers of different skill levels, and some courses are available only at specific events because of their locations or sponsorships.

  • Leupold Course: This course offers shots at 15-60 yards from various angles.
  • BRCC Course: This course offers challenging shots from steep angles at distances between 25 and 75 yards.
  • Prime Course: This is, notably, the toughest course, with target distances ranging from 40 yards to more than 100 yards, with steep angles and tougher shots. 
  • Sitka Course: This course, focused on sheep and mountain goat targets, is designed to live up to the demands of Sitka Gear, with long shots ranging from 50 yards to more than 100 yards. 
  • RMEF Course: The Rocky Mountain Elk Foundation Course is solely focused on elk targets and features a total of 15 targets ranging in distance from 40 to 100 yards.
  • Kids Course: This beginners’ course is great for the kids, with 12 targets between 5 and 20 yards away. In addition to, or instead of, the regular Kids Course, some locations offer a Stationary Kids Range that includes a 10-target shoot with dinosaur and zombie targets.

The events are family friendly, as evidenced by the kids' range, and include competitive and novelty shots and chances to win multiple prizes. Additionally, TAC welcomes vendors selling the latest outdoor products. Event rules, pricing, and registration for each individual event can be found here

Photo by Dan Horgan/Black Rifle Coffee Company. 

We are excited to announce BRCC as our new title sponsor and PSE Archery as the subtitle,” a TAC company statement reads. “We have loved watching what they do for Veterans and our ability to partner on that has been amazing. We are excited to do even more with the new partnerships. 2022 is going to be incredible. We want to thank Yeti for the incredible partnership and look forward to trying new things with them. They aren’t going anywhere, just working on some new and amazing ideas within the event. We will see you all on the mountain.”

Photo by Dan Horgan/Black Rifle Coffee Company. 

About Total Archery Challenge: Total Archery Challenge combines all the exciting aspects of archery shooting to provide an unforgettable three-day experience. The organization’s favorite saying is, “Life … it’s better with a bow.” TAC’s events are held in the most scenic venues across the United States, including in the Wasatch Mountains of Utah, the Black Hills of South Dakota, the northern woods of Michigan, and many other locations.




About PSE Archery: Precision Shooting Equipment Archery is one of the leading bow and crossbow manufacturers in the world. It was one of the first five companies to obtain licensing under the Allen Patent to manufacture compound bows. Of the original five companies, PSE is the only one still making compound bows.